$225 billion: That’s how high U.S. digital advertising revenues were in 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2023,” compiled by PwC. According to the IAB (Interactive Advertising Bureau) report, these revenues increased by 7.3% year-over-year overall (YoY) between 2022 and 2023. The IAB report also found that Q4 2023 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion.
“Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen. “With significant industry transformation unfolding right before our eyes, we believe that those channels with a portfolio of privacy-by-design solutions will continue to outpace the market.”
