Freely—the new streaming service backed by Britain’s leading broadcasters BBC, ITV, Channel 4 and Channel 5—is now available through the next generation of smart TVs now on sale in stores and online in the U.K. Initially announced last fall, the launch was unveiled by Everyone TV—an organization owned by the public broadcasters that advocates for the evolution of free TV in the U.K.
Freely allows U.K. broadband subscribers to stream live TV channels alongside on demand content for free via their smart TVs, removing the need for a dish or aerial. Featuring what Everyone TV calls “world-first innovations for free TV,” viewers can switch seamlessly between live and on demand content from the UK’s leading broadcasters.
