A North East digital technology firm is looking to build its influence across the UK marketing sector after securing a six-figure investment.
Xinfluence’s software platform Xi enables brands and advertising agencies to search, engage, and collaborate with verified influencers, helping them identify the most appropriate partners for online marketing activities. Xi uses a range of metrics to help and maximise clients’ return on investment, helping the creation of tailored marketing content for social media platforms such as Facebook, Instagram, Twitter and YouTube from concept through to full post-campaign analytics.
The Newcastle business, which also has a London office, is using a £200,000 investment from the North East Growth Capital Fund Loan Fund, which was sourced though regional fund management firm NEL Fund Managers, to boost its sales and business development resources, with up to 11 new jobs expected to be created over the next two years.
