Tŷ Nant, the internationally known Welsh mineral bottled water company, will sponsor Roger Federer's last competitive event before he retires.
The premium producer will sponsor the Laver Cup, confirmed as the last time Mr Federer will play professionally before he retires.
The Laver Cup is an indoor hard court men's team tennis competition between Team Europe captained by Bjorn Borg and Team World captained by John McEnroe, with players such as Novak Djokovic, Rafael Nadal, Roger Federer and Andy Murray taking part.
Read more: Plans for over 100 energy efficient homes in North Wales unveiled
The sponsorship will see the Tŷ Nant brand next to other global sponsors include Rolex, Credit Suisse, Mercedes, and Moët and Chandon.
Based in Bethania on the edge of the Cambrian Mountains in west Wales, Tŷ Nant has established a worldwide presence as a premium purveyor of bottled natural mineral, spring and tonic waters. It launched its cobalt blue glass bottle range at the Savoy Hotel in London in 1989.
It was owned by Italian distributor Biscaldi Luigi Import Export Srl from 1992, until Derby entrepreneur Bobby Nanua snapped up the brand in October 2020 for an undisclosed sum.
Chief strategy officer Gurinder Sidhu said: “We are incredibly proud to be the event sponsor at this year’s Laver Cup. Here at Tŷ Nant, we are very passionate about our award-winning natural mineral water and are really pleased to have a large presence at this prestigious major international tournament.
"We’re incredibly proud to have our iconic Welsh natural mineral Water next to some of the most famous brands in the world," he added.
Read more:
- "Protect the economy, businesses and people's livelihoods" Welsh business leaders tell new PM Liz Truss
- The man in charge of Britain’s biggest energy port
- Wales' first exotic animal vet practice opens following six-figure backing
- Trading confidence in Wales tumbles as cost of doing business crisis takes hold
New coding academy launched to address FinTech skills gap in Wales
