Two years ago, Instagram rolled out algorithm changes that cut traffic to accounts that reposted Reels from other accounts, prioritizing original content from creators. Now, the social media platform is finally giving that same treatment to photos and carousels.
In a Reel, Instagram’s Adam Mosseri shared that, over the next month, Instagram will begin flagging accounts that post unoriginal photos, reducing reach to only followers and not recommending the content to new followers. The move echoes what Instagram already does for Reels – and has already had in place for two years.
