I'm not surprised that my TikTok algorithm delivered me countless videos of the viral 11-step haircare routine, said to deliver dry and damaged hair back from the brink. I'm constantly on the hunt for clever tricks and hardworking products that aid me on my own hair health journey. As someone who bleached their hair and heat styled it for years, restoring it to health has been a tough and very slow process.
I was delighted to see the impressive before and afters, and was all for giving it a go myself; however, with TikTok beauty trends, it's always good to exercise a little caution. I know just how easy it is to be drawn into social media trends, especially those that necessitate you spending half your monthly earnings on a new roster of shampoos, masks and serums.
