More than two thirds of women say they are insecure about their armpits, according to new data by hygiene brand Dove. In a recent study conducted by the skincare company, eight in ten (76 per cent) women suffer from underarm issues - causing more than two thirds (62 per cent) to be insecure about the appearance of their armpits.
The most common underarm concern amongst women was shaving rash (43 per cent), followed by irritation (41 per cent), shaving bumps (35 per cent) and dry skin (28 per cent). These widespread skincare issues are impacting women’s daily lives, with over two thirds (63 per cent) admitting to dressing to actively conceal their underarms.
During the summer, women admit to these underarm body concerns being heightened, with insecurities most prevalent in a heatwave (38 per cent), followed by beach holidays (35 per cent). The 'shame and stigma' caused by armpit insecurities even encroaches on personal relationships with a quarter (26 per cent) of women feeling insecure during intimate moments with a partner.
