A new study of 2000 Brits commissioned by David Lloyd Clubs, has revealed that nearly two thirds (64%) admit that they never see success from diet and fitness fads that promise a weight loss quick fix, with the average individual trying 17 new diets and spending £3290 on health and fitness products in their lifetime, only to see them fail.
And after the indulgence of Christmas festivities which are inevitably followed by new year’s resolutions and ‘new year, new me’ messaging, it is perhaps no surprise that a fifth (21%) of Brits attempt to lose weight every January, with 15% feeling more pressure to do so in this month than any other time of the year.
This desire to lose weight has led to two fifths (41%) of the nation turning to diet and fitness fads, with people under the age of 44 (73%) most likely to purchase a quick fix weight loss product.
