A 2025 survey by FlexJobs found that two-thirds (64%) of Americans define financial success as requiring at least a six-figure salary. Half (49%) said an income between $101,000 to $250,000 represents success.
But that feels awfully simplistic.
“It’s possible to earn $250,000 a year and still feel broke — and possible to earn $85,000 and feel in control,” notes Lon Welsh, founder at Ironton Capital. The difference lies in how people define ‘enough,’ debt levels, family responsibilities and the breathing room available at the end of each month.”
And that says nothing of the vast differences in local cost of living.
So what’s “enough,” and more importantly, how can you enjoy the feeling of success without having to double your income?
Local Cost of Living
Where you live will have different implications on your financial health.
According to Numbeo, it costs 48.3% less to live in Kansas City than in New York City. In other words, you’d have to earn $100,000 in New York to enjoy the same quality of life as someone earning $51,700 in Kansas City.
Where you live matters, and clearly affects how much you need to earn to feel successful.
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Debt
Someone clawing their way out of debt needs a higher income to feel financially successful, as well.
“If you have $100,000 in student loan debt, a significant part of your paycheck will go toward paying back those loans,” explains Melanie Musson, finance expert with Clearsurance.com. “You’ll need to earn more to be comfortable.”
Sure enough, an October survey by Citizens Bank found that 64% of young adults define financial success as living debt-free.
Savings Still Determines Wealth
It doesn’t matter how much you earn if you spend every penny. A person earning $50,000 a year and saving $10,000 will build wealth faster than someone earning $250,000 and spending $249,000.
Financial freedom comes from wealth: From investments that compound or generate passive income. As you build your net worth and passive income streams, you become less dependent on your day job, until finally you reach financial independence and work becomes optional.
Freedom and Flexibility
When people talk about “financial success,” they may use specific dollar amounts to help quantify it. But what they really want is the flexibility and freedom to live on their own terms.
Financial planner Michael Harris of Emory Wealth puts it succinctly: “You define your own success. How much you ‘need’ to be successful depends entirely on your personal values.”
The same survey from FlexJobs confirms that most Americans care more about their freedom and flexibility than a specific dollar amount. Two-thirds (65%) said they’d turn down a higher-paying job if it didn’t support their well-being.
Money is a means to an end, not an end in itself. Use it as a tool to sculpt your ideal life, not as a yardstick to compare yourself to others.
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This article originally appeared on GOBankingRates.com: Two-Thirds of Americans Say You Need This Much To Be Successful
