In the age of social media, maintaining your anonymity is no mean feat. But in the case of masked electronic duo Two Shell, it’s a huge part of their appeal. The British artists have been building a steady underground fanbase thanks to their online antics, along with a sound that incorporates futuristic melodies and quips amongst a congregation of familiar UK electronic bass patterns and drums.
Last week, they unveiled their latest stunt, which involved a rock being sold as merchandise on their website and a cover of Robbie Williams’ 2000 hit “Rock DJ”, titled “I Just Want a Rock”. As fans started to buy the rocks at their original price of £5, their value began to increase, until they were finally listed on Two Shell’s website for £250.
