Sam's Club, a subsidiary of Walmart, is facing growing backlash as shoppers take their business elsewhere in protest. The retail giant, long regarded as a haven for budget-conscious bulk buyers, is now at the centre of controversy for two key reasons: its parent company's decision to roll back diversity, equity, and inclusion (DEI) initiatives, and growing discontent over its delivery and membership policies.
The boycott has seen former loyal customers cancelling their memberships en masse, with many choosing to shop at Costco instead, which has maintained its commitment to DEI initiatives.
