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The Guardian - UK

Business

Sarah Butler

Two Lidl ads banned over ‘misleading’ Tesco price comparison

Lidl Tesco Aldi

Lidl shop window — Lidl said that the banned ads were specific comparisons of the products shown. Photograph: Artur Widak/NurPhoto/Rex/Shutterstock

Two Lidl adverts claiming shoppers could make big savings compared with Tesco have been banned after a complaint from the rival discounter Aldi.

The advertising watchdog said it was banning the ads, one of which claimed it was possible to save more than 35% and another 30% compared with Tesco prices on a range of Scottish-themed products, as they were “likely to mislead”.

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