If you’ve come across the so-called ‘Acai Wars’ on TikTok, you’re not alone. The videos have been flooding everyone’s FYP in recent weeks, as acai store owners post about a so-called rivalry. But with two fire bombing incidents, an apparent hoax call to the authorities, and TikTok videos that feel more like a MAFS villain airing their side of the story, we had to wonder — have the ‘acai wars’ in this more than $700 million industry taken a darker tone?
