India produces more milk than any other country in the world. It has done so for years. Behind that number are roughly 80 million households, most of them small dairy farmers, whose entire livelihood depends on their animals. And for most of those farmers, buying or selling a cow or buffalo in 2019 worked exactly the same way it did in 1990: local middlemen, physical markets, no price transparency, and almost no recourse if something went wrong.
That is the market Neetu Yadav and Kirti Jangra walked into.
