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The Guardian - AU
The Guardian - AU
Technology
Josh Taylor and Josh Nicholas

Twitter traffic sinks in wake of changes and launch of rival platform Threads

Twitter Inc. Threads Elon Musk Cloudflare Matthew Prince Bluesky Mastodon Meta
Elon Musk on a phone screen with Twitter logo in the background
In early July, Twitter began forcing users to log in to view tweets and set a rate limit for the number of posts different account tiers could read each day. Photograph: Anadolu Agency/Getty Images

Twitter’s website traffic is “tanking” according to the chief of internet services company Cloudflare, amid signs users are migrating to alternative platforms such as Threads, BlueSky and Mastodon.

On Sunday, Matthew Prince posted a graph from Cloudflare’s ranking of the most popular websites in the world showing Twitter has been in decline since the start of 2023, not long after Elon Musk took over the platform.

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