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The Guardian - UK

Technology

Dan Milmo Global technology editor

Twitter to relax curbs on political ads as revenues drop

Twitter Inc. Elon Musk United States

Advertising accounted for 90% of Twitter’s $5.1bn turnover in 2021. Photograph: Jeff Chiu/AP

Twitter has said it will relax restrictions on political advertising as it seeks to generate more revenue after Elon Musk’s $44bn (£36.4bn) takeover of the platform.

The social media platform banned political advertising in 2019 after its then chief executive, Jack Dorsey, declared that reaching people with political messages should be “earned, not bought”.

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