One week on, and it seems it wasn't all a dream – or a bad joke. Twitter is still called 'X'. The logo is still the same unicode symbol. Tweets aren't even called Tweets anymore – today the button was edited to read 'Post'. And as is befitting Elon Musk's reign so far, the most controversial rebrand of the year is still finding unpredictable ways to infuriate people.
Days after a botched attempt to change the sign outside its San Francisco headquarters from 'Twitter' to 'X' (the police got involved thanks to a lack of permit), the company installed a giant, illuminated 'X' on the top of the building. And once again, residents aren't happy. (Need a palette cleanser? Take a look at the best logos of all time.)
