Twitter's new subscription service, Twitter Blue, has gone live in the UK. For the first time, it allows users of the social media platform to buy a blue verification badge.
Twitter users on Apple’s iOS can now sign up and pay for the service, which will give them the blue-tick badge next to their profile name on the platform. The company said the service would expand to Android and the web version of the app for users in due course
However, Twitter owner Elon Musk continues to face criticism over the controversial change. Until now, the verification badge was only given to notable or high-profile accounts which Twitter had analysed and deemed authentic, but now the only barrier to clear is for a user to pay a £6.99 monthly subscription.