On Thursday, Elon Musk's Twitter officially launched a new "Creator Ads Revenue Sharing program" as both an effort to push back against immediate competitors — Bluesky creator Jay Graber and Threads creator Mark Zuckerberg — and also incentivize people to purchase (and keep) blue check accounts on the Twitter platform.
"We're expanding our creator monetization offering to include ads revenue sharing for creators," the announcement specified. "This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter. We're rolling out the program more broadly later this month and all eligible creators will be able to apply. Go get yourself something nice!"
