Twitter’s path to profitability requires a significant number of people to pay for Blue — the £8-per-month subscription. This, among other things, gives users the verified blue tick that was previously reserved for notable figures under the old regime.
Now owner Elon Musk has confirmed that a long-planned change is now in place that should make the subscription more appealing to those on the fence. “Verified accounts are now prioritised,” Musk tweeted.
