It’s only been a little over a week since Elon Musk closed his deal to buy Twitter, but the Tesla billionaire has already transformed the company.
He laid off 50% of its staff last week, prompting public goodbye messages and hand-wringing about the service’s future after such dramatic cuts. His takeover coincided with a dramatic uptick in hate speech, and despite Musk’s promise to avoid turning the platform into a “free-for-all hellscape,” many advertisers worry about how he’ll police the service—particularly related to the U.S. midterm elections on Tuesday.
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