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Fortune
Fortune
Steve Mollman

Twitter is relaunching its Twitter Blue subscription service Monday after a disastrous debut last month

(Credit: Muhammed Selim Korkutata—Anadolu Agency)

Twitter will relaunch its Twitter Blue subscription service on Monday, it said Saturday, providing some details about how the service will work after a disastrous debut last month.

Twitter Blue got off to a rough start and had to be suspended last month after trolls used the service to impersonate celebrities and companies, including Eli Lilly, Nintendo, and Lockheed Martin. In the case of Eli Lilly, pranksters impersonating the drugmaker declared, “We are excited to announce insulin is free now," forcing the company into an awkward apology for something it didn't do.  

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