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Fortune
Fortune
Prarthana Prakash

Twitter is hiring ad executives to bolster its business

People walking outside Twitter's headquarters (Credit: David Paul Morris—Bloomberg/Getty Images)

There’s a lot going on at Twitter. The social media company, bought by Elon Musk for $44 billion in October, has gone through a massive down-sizing and introduced paid verified checkmarks, among other things.

Starting this week, the company will have new people among its leadership, too. Linda Yaccarino, a former NBCUniversal executive, is set to take the helm from the world’s richest man as CEO on Monday. Also joining the business side is Joe Benarroch, a former NBCUniversal colleague of Yaccarino’s, the Wall Street Journal reported Sunday. 

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