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Daily Mirror
Daily Mirror
World
Matt Atherton

Twitter Blue subscription returns to Elon Musk's social firm - despite previous carnage

Twitter has confirmed its controversial Twitter Blue subscription service will be returning to the social media platform.

The premium service was previously binned after a series of accounts started impersonating Twitter owner Elon Musk's own businesses.

Anybody would be eligible to gain a coveted Twitter 'verified' blue tick by signing up for the paid-for subscription service.

Twitter Blue will be returning from Monday December 12, costing subscribers £7 a month for web users, or £9 a month for Apple iOS users.

SpaceX owner and Tesla CEO Elon Musk bought Twitter earlier this year (POOL/AFP via Getty Images)

Twitter's official account tweeted on Sunday night: "We’re relaunching @TwitterBlue on Monday – subscribe on the web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark.

"When you subscribe you’ll get Edit Tweet, 1080p video uploads, reader mode, and a blue checkmark (after your account has been reviewed).

"We’ll begin replacing that “official” label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts.

"Subscribers will be able to change their handle, display name or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again.

"Thanks for your patience as we’ve worked to make Blue better – we’re excited and looking forward to sharing more with you soon!"

The premium service was previously binned after a series of accounts started impersonating Twitter owner Elon Musk's own businesses. (Getty Images)

Twitter Blue was previously launched last month, but it barely last a week before being paused by Mr Musk.

It allowed impersonators to appear as major companies, seeing as the verified blue tick made it difficult to differentiate between official accounts.

One account impersonated pharmaceutical giant Eli Lilly, and tweeted: "We are excited to announce insulin is free now."

The company's stock price sharply dropped, along with a number of other major pharmaceutical organisations.

Meanwhile, Mr Musk's own brands paid the price for the controversial subscription service.

A fake Tesla account wrote a series of tweets that negatively affected the company, including: "honestly the 53% drop in stock price doesn’t phase us. if there’s anyone who knows about Crashing it’s us."

Anybody considering signing up to Twitter Blue will be able to join by heading to settings.

As well as gaining a coveted blue tick, subscribers would also see half the amount of adverts on their timelines, and will have the option of posting longer videos.

Their tweets would also gain a wider audience, and will be prioritised in replies and searches.

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