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Evening Standard
Evening Standard
Technology
William Mata

Twitter becomes X: Looking back at five rebrands gone wrong, from Tropicana to UKIP

UKIP Tropicana Twitter Inc. Elon Musk Linda Yaccarino Bluebirds Cardiff City United States Waterstones

Elon Musk is hoping X marks the spot in his latest effort to make a mark on Twitter by replacing the iconic Larry bird.

Chief executive Linda Yaccarino shared the new X design over the weekend, which was adopted onto the homepage on Monday, to a divided opinion from users. Musk has described he wants the change to herald the advent of an “everything app”.

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