It’s not often the home entertainment release plans of documentaries generate much attention, but the one for The Daily Wire’s controversial film What Is A Woman? was the source of much conversation this week after the specifics of a deal with Twitter went public. The two sides allegedly agreed to a plan to make the film available for a twenty-four hour period on the social media site, but a battle over the content of the film resulted in it being labeled as hateful conduct. The war of words that followed eventually led all the way up to owner Elon Musk, as well as numerous executives from The Daily Wire.
The back-and-forth started yesterday morning when The Daily Wire Co-CEO Jeremy Boreing dropped a sixteen tweet thread saying Twitter agreed to platform What Is A Woman? for twenty-four hours on the first anniversary of its initial release. The conservative brand wanted to “expand” the viewerbase and generate conversation. Twitter allegedly agreed to the paid package and said it would host the movie and promote it to every user for the first ten hours, but after seeing the film, the social media service canceled the planned rollout over content concerns, specifically that the movie misgenders participants. It said it would label the documentary as “hateful conduct” and limit its reach if The Daily Wire posted it organically.
