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Evening Standard
Evening Standard
Technology
Alan Martin

Twitter ad revenue has dropped by half, Elon Musk reveals

Twitter still has “negative cash flow” and has suffered around a 50 per cent drop in advertising revenue since being purchased last October, according to its buyer, Elon Musk.

“We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load,” the CEO said in reply to a tweet suggesting seeking a consortium to buy the site’s debt. “Need to reach positive cash flow before we have the luxury of anything else.”

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