MINNEAPOLIS — The Twins home season ended Thursday with the lowest total yearly attendance in Target Field history, with the exception of the pandemic-impacted years.
Just 23,397 came out Thursday to see the Twins — officially eliminated late Wednesday from the postseason — lose to the also-eliminated White Sox 4-3. And there were plenty of empty seats despite the sunny fall afternoon.
The White Sox scored the winning run on Jose Abreu's RBI double in the eighth after Twins second baseman Nick Gordon botched a fly ball for a two-base error.
Gordon had a two-run double in the first, but the Twins didn't score again until Ryan Jeffers' squeeze bunt in the sixth that tied the game at three.
The White Sox scored on an RBI triple from Romy Gonzalez and Mark Payton's RBI single in the third and Andrew Vaughn's sacrifice fly in the sixth.
Luis Arraez of the Twins was 2-for-4, meaning he leads the American League batting race at .315. Aaron Judge of the idle Yankees is at .313 as he chases the Triple Crown.
Chicago ended an eight-game losing streak and moved a game ahead of the Twins into second place in the AL Central. The teams will finish the season against each other in Chicago next week.
The Twins had a total attendance this year of 1,801,128. When Target Field opened in 2010, it drew its largest total of more than 3.2 million. There were no fans during the pandemic-shortened 2020 season. And 2021 drew just north of 1.3 million, though there were limits on capacity for half of that season, including starting off with only up to 10,000 fans.
Before the pandemic, the Twins averaged about 30,116 fans per game. This year, that dropped to 22,236.
"I'm surprised and kind of bordering on disappointed that we haven't drawn better the second half of the season," said Dave St. Peter, the Twins' president and CEO. "... The way we played coming out of the gate, we got off to a good start, and I fully expected our attendance to jump more than it did. It did jump, but it didn't jump to the level that I had hoped, which would have been back to pre-pandemic, maybe 2019."
St. Peter cited a few reasons for the drop. First was the lockout, which set all MLB teams behind since people were less inclined to buy tickets when they didn't know when — or if — the season would start. Signing big free agent Carlos Correa did help bump that up in the final two weeks of March.
The Twins are looking at everything from how they are marketing the team to ticket pricing to reaching out to different communities to bring in a more diverse set of fans. But he said some parts of the problem are out of his control.
One is the economy, with inflation post-pandemic making it a bit harder for people to spend money on luxuries or entertainment. Another is the "narrative around public safety" in the Twin Cities, as St. Peter put it, with many still wary of coming to downtown Minneapolis after the unrest stemming from George Floyd's murder in 2020 and a recent uptick in violence.
St. Peter said he isn't aware of any fan having a safety issue when coming to or from a Twins game in the past two seasons.
"I want to be clear on this: I'm not suggesting public safety is an excuse on where our attendance is," St. Peter said. "It's a factor, but I'm not suggesting it's the one we're going to hope and pray gets better. We need to do our part of doing a better job connecting with the fan base."
