NEW YORK—In a deal that is being billed as an important step forward for attention measurement across screens, Teads has announced a partnership with the TV measurement leader TVision to integrate TVision into Teads’ Attention Program.
The integration will give Teads’ Attention Program, which celebrates its one-year anniversary this month, expanded capabilities to help advertisers better combine the strength of digital and TV in their go-to-market strategies, the companies said.
