Television technology companies Imagine Communcations and Amagi said they formed a strategic partnership designed to help TV networks and broadcasters utilize cloud computing to better monetize programming through advertising and by creating and operating free ad-supported streaming TV (FAST) channels and connected TV platforms.
“We want technology to be an enabler of change not a gating factor for our customers who are under unprecedented pressure,” said Tom Cotney, CEO of Imagine Communications. “Speed, flexibility, predictable costs and the ability to gain greater returns on content rights are demands that we can address more effectively by partnering with Amagi.”
