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The Guardian - UK

Technology

Michael Savage Media editor

TV set is most popular way to watch YouTube in UK, study finds

United Kingdom Jawed Karim Barb

A woman lying on her front pointing a TV remote — Live broadcasting was found to make up 45% of identified viewing on TV sets in December 2025. Photograph: JulPo/Getty Images

The television has replaced laptops, tablets and smartphones as the most common device for UK viewers to watch YouTube at home, according to data confirming the platform’s place as a living room mainstay.

More than half of all YouTube viewing through a domestic wifi connection is now done through the traditional TV, making it the top-ranking YouTube device across all age groups.

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