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The Guardian - UK
The Guardian - UK
Sport
Exclusive by Matt Hughes

TV rights for new Women’s Champions Cup remain unsold in blow to Fifa

Fifa Arsenal Champions Cup the Champions Cup London Corinthians Gotham UEFA Champions League World Cup
Arsenal show off their Champions League trophy after beating Barcelona in May
With victory against Barcelona in the Champions League final, Arsenal secured a place in the new Champions Cup. Photograph: Rodrigo Antunes/Reuters

Fifa has been unable to sell TV rights to its first global women’s club competition, the Champions Cup to take place in London from 28 January. The Champions League holders, Arsenal, will represent Europe in the competition that features the winners of the continental championships.

The situation has echoes of Fifa’s struggle to sell broadcast rights to the men’s Club World Cup this year, bought by the global streaming platform Dazn, which sold a $1bn (£750m) stake to the Saudi Arabian vehicle SURJ Sports Investment.

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