The NBA season doesn’t hit its stride and maintain fans’ attention until Christmas, according to popular belief. The league is trying to put that theory to rest with the inaugural In-Season Tournament, which tips off Friday.
When fans tune in for a tournament game, it will look different than any NBA game they’ve seen. Teams will play on new floors and wear new uniforms. Their division foes will change. Regular-season games will feel like playoff games in pursuit of the NBA Cup — or at least that’s the hope.
