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Tom’s Guide
Tom’s Guide
Technology
Michael Desjardin

TV brands are going all-in on AI for 2025 — and I'm already over it

Samsung Vision AI CES 2025 keynote address.

AI was inescapable at CES 2025. It seemed like every brand in attendance — from crowd-funded start-ups to the biggest companies in the world – were desperate to demonstrate how AI-based features are on the verge of transforming how we use dishwashers, grills and litter boxes.

Unsurprisingly, TVs were right in the mix. Samsung, LG and Hisense were just a handful of the TV brands I visited whose booths were decked out with AI-related demos. But as excited as everyone I talked to seemed to be about the advent of AI in TVs (including many of my colleagues), I remain unimpressed.

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