
AI was inescapable at CES 2025. It seemed like every brand in attendance — from crowd-funded start-ups to the biggest companies in the world – were desperate to demonstrate how AI-based features are on the verge of transforming how we use dishwashers, grills and litter boxes.
Unsurprisingly, TVs were right in the mix. Samsung, LG and Hisense were just a handful of the TV brands I visited whose booths were decked out with AI-related demos. But as excited as everyone I talked to seemed to be about the advent of AI in TVs (including many of my colleagues), I remain unimpressed.