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The Independent UK
The Independent UK
National
Lamiat Sabin

TV advert breaks could get longer and more frequent under review of rules

Ofcom Nadine Dorries Channel 5
iStock/Getty

TV viewers may have to watch longer and more frequent adverts if broadcasting regulator Ofcom decides to raise advertising limits under a review of broadcasting rules.

Ofcom said the reassessment would take place because TV watching habits have changed, mainly as a result of the prevalence of online streaming services such as Netflix and Disney+.

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