Two-thirds of global executives believe the COVID-19 pandemic provided a catalyst for increased action on corporate environmental, social, and governance (ESG) initiatives, according to recent research. But that same research, conducted by the Project Management Institute (PMI), indicates more than two-thirds don’t know where to begin.
At Fortune's Impact Initiative summit in Atlanta on Tuesday, executives discussed the myriad challenges companies face when implementing ESG policies, from political blowback to the difficulty in measuring success. One point all of the panelists were in agreement: Knowing exactly where to begin on ESG initiatives is less important than simply beginning.
