Turning An Olive Oil Farm Into An Innovative Brand

The image shows Ptora's employees celebrating award win. Ido Tamir is the current owner of this family business. He took it over from his father, who took over from his own dad, an immigrant to pre-state Israel from Germany right before World War II. PHOTO BY PTORA

In the middle of Moshav Sde Moshe in southern Israel stands a small house that looks like all the others around it. Passersby may not be aware that the house is the headquarters of award-winning olive oil brand Ptora.

Ido Tamir is the current owner of this family business. He took it over from his father, who took over from his own dad, an immigrant to pre-state Israel from Germany right before World War II.