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Evening Standard

Business

Henry Saker-Clark

Turnaround strategy is working, says Burberry, despite Iran war pressure

Burberry Joshua Schulman London

The business has refocused on its British heritage (Ian Nicholson/PA) - (PA Archive)

Burberry has said its turnaround strategy is working, on the back of growth in North America and China, but spending in Europe has come under pressure amid the conflict in the Middle East.

Boss Joshua Schulman said he was pleased with the luxury fashion brand’s progress over the first quarter, as it pushes ahead with the Burberry Forward turnaround strategy launched in late 2024.

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