Everyone knows that a good party can’t last forever, and such is the case for Tupperware, the iconic food storage brand, whose leadership announced on Wednesday that the company had voluntarily initiated Chapter 11 bankruptcy proceedings. Laurie Ann Goldman, the company’s president and CEO, assured customers in a statement that they would continue producing “the high-quality products they love and trust throughout this process,” but noted Tupperware had been “severely impacted by the challenging macroeconomic environment.”
“As a result, we explored numerous strategic options and determined this is the best path forward. This process is meant to provide us with essential flexibility as we pursue strategic alternatives to support our transformation into a digital-first, technology-led company better positioned to serve our stakeholders,” added Goldman.
