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The Guardian - UK
The Guardian - UK
Business
Jack Simpson

TV sales for Euro 2024 help triple profits at retailer AO World

Foden dribbling the ball and challenged by Karničnik
Phil Foden and Žan Karničnik go head to head during the Euro 2024 match between England and Slovenia at Cologne Stadium, Germany, on 25 June. Photograph: Richard Pelham/Getty Images

The online electrical goods seller AO World has enjoyed a near-tripling of profits thanks in part to booming tumble dryer sales during the wet winter and televisions for Euro 2024.

Revenues at the retailer, which sells 15% of all domestic appliances in the UK, were also bolstered by the continued popularity of air fryers, with the company attributing this to customers looking for a cheaper alternative to takeaways amid the cost of living crisis.

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