TUI has stopped referring to passengers as "ladies and gentlemen" in a bid to be more gender-neutral. The airline will instead greet people with the words: “Good morning, passengers, this is your captain speaking.”
British Airways made a similar move in October last year but was branded 'woke' by critics, a word that refers to those who have an active awareness of systemic injustices and prejudices, especially those related to civil and human rights, reports Dorset Live.
The term, however, has developed a more pejorative meaning and is often used as an insult ascribed to various progressive movements.