Holiday firm Tui Group has cheered strong demand for summer holidays, as average prices have rocketed by more than a quarter since before the pandemic. The Germany-based airline and package holiday group said its revenue surged by nearly half over the first three months of the year, to 3.1 billion euros (£2.7 billion) from 2.1 billion euros (£1.8 billion) the same time last year.
Summer bookings are already up by 13% compared with last year and a tenth higher in the UK compared with pre-pandemic levels. Holiday-goers will be jetting off to Spain, Greece and Turkey this summer, while people enjoyed winter sun escapes in Egypt and Cape Verde, Tui revealed.
The spike in sales comes amid strong demand for trips abroad and higher booking prices. Average selling prices for summer holidays are 26% higher than pre-pandemic levels, and winter booking prices were 29% more expensive then in the 2018/2019 season.
