Holiday firm TUI has asked its pilots and flight crews to refrain from calling passengers 'ladies and gentlemen'. Instead it wants customers to be referred to as 'passengers'.
People flying with the company can expect to hear announcements such as 'Good morning passengers, this is your captain speaking' rather than the more traditional greeting. A similar move was made by British Airways last year, Dorset Live reports.
TUI said it wanted to make all passengers and staff feel that the company is an inclusive environment. But some people criticised the move on social media.