Tubi, the free streaming service owned by Fox, could become more popular than Disney Plus if current trends continue. According to a new report by Bloomberg, the FAST (Free Ad-Supported TV) service is already racking up more viewing hours than Peacock, Max and Paramount Plus, and it's on track to eclipse Disney Plus too. In the US, Tubi's viewers have increased their viewing from 1% of all streaming TV viewing time to 1.7%, and that shows no signs of slowing.
According to The Verge, however, it's possible that those hours might not be active viewing – that is, people sitting down to consciously watch a specific show. Instead, viewers may just have the channel on as a background thing. It's what The Verge describes as "low-stakes viewing [that] a lot of people prefer to veg out to".
