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Fortune
Fortune
Chloe Berger

Tubi becomes a modern-day David and Goliath story, soaring over streaming giants

(Credit: Gregg DeGuire—Variety/Getty Images)

Making fun of Tubi? Big mistake. Huge. The streaming service platform that’s produced films like Titanic 666 and Most Wanted Santa, has at times been the butt of jokes regarding some low-budget original shows and just the name, Tubi.  But Tubi is laughing now. 

This past spring, the free and legal streaming service Tubi raked in a record number of viewers—according to Nielsen data as first reported by the Los Angeles Times. Tubi’s average audience spiked by 46% in one year, reaching 1 million in May. It rose above legacy streamers including Disney+, Peacock, Paramount, and Max, noted the Times. 

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