Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Neil Lancefield

Smelly tube station ice cream advert sparks nausea complaints from commuters

A new "multi-sensory" advertisement for Magnum ice cream, which emits a strong chocolate scent, has sparked complaints from commuters and staff at a major London Underground interchange.

The advert, installed on Monday in a tunnel connecting St Pancras railway station and King’s Cross St Pancras Tube station, aims to engage passers-by with its distinctive aroma.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.