For Bhumana Karunakar Reddy, ‘Govindakoti’ is more than a pet project. It is touted as a sincere attempt to usher in Sanatana Dharmic values among the youth.
The maiden trust board meeting of the Tirumala Tirupati Devasthanams (TTD), with its newly nominated head Mr. Reddy in the chair, had resolved recently to offer VIP break darshan for those writing ‘Govindakoti’ (the name ‘Govinda’ for one crore times). It has been an ancient practice to write ‘Ramakoti’, i.e., writing the word Rama for one crore times, which Mr. Reddy had slightly adapted to extend the devotional path towards devotion to Lord Venkateswara.