Tsk Tsk: A Bunch Of Times Aussie Influencers Got Busted Fanging Dodgy Sponcon On Instagram

Aussie influencers have been fooling us with sneaky sponcon tricks for some time now so it’s great to see them get called out for it, aye? Last year Ad Standards announced they’re cracking down on sponsored posts shared to Instagram without sufficient messaging to make it clear the influencer is being paid to fang the product. Perth Now reported at the time that Ad Standards had introduced strict guidelines requiring that all paid ad posts include “clearly distinguishable” tags, such as the hashtag #ad or phrases like “paid partnership” or “advert.” Despite the announcement a whole year ago, influencers have been busted breaking the rules many times since. Here, we’re gonna go through a bunch of times influencers have been called out.

Anna Heinrich