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Cycling Weekly
Cycling Weekly
Sport
Meg Elliot

'Trying to be relatable is very counterproductive' – are Instagram influencers helping people get into cycling, or raising barriers to the sport?

Screenshots of people riding bikes on a purple background.

Two cyclists blur across the screen. In perfectly coordinated lycra, they effortlessly clock hundreds of miles without breaking a sweat, chatting into the camera with every 10 kilometres clocked on their high-speed route round Battersea Park, or on paid trips abroad.

I close my Instagram app after the fourth video of these flawless cyclists. It’s all got too much. Why can’t I devote my days to mountain climbs, to developing coordinated outfits with my friends before meeting them for mid-ride coffee breaks? Do we really "all have the same 24 hours," as British influencer Molly Mae once claimed. Am I just not trying hard enough?

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