With family vlogging fast becoming a multibillion-dollar industry, it’s no surprise that some parents are seeking out opportunities to monetize everyday photos and videos of their children. The ACE Family, for instance, earns an estimated $1.4 million a year, while CBS News predicts that child influencers with at least 1 million followers could earn $10,000 for each sponsored post.
With new profits, however, come new responsibilities. In 2024, Illinois and California passed landmark laws providing child influencers similar protections to child actors, instituting requirements meant to ensure them a share of the profits. A number of states — including Maryland and Pennsylvania — are now looking to pass similar proposals in 2025.
